Checking competitors’ social feeds is a good place to start, but it won’t tell you the whole story. If your business is serious about staying ahead of the competition, then it’s also important to monitor other brands in the same space. That way you can address negative content before it escalates and take the opportunity to resolve a real concern with great customer service. If you use a hashtag tool to track branded key phrases, then you can find positive and negative content much more easily. It’s essential to monitor both types of content, especially when your brand reputation is at stake. But in reality, you’ll probably encounter at least a few negative reviews or angry customer posts. You may hope that all social media mentions of your brand are positive. You can also collect UGC and contest submissions without worrying about missing a great post. With a hashtag tracking app, you can find out how many people are talking about your campaign and track performance over time. Is your latest social media marketing campaign generating the results your team wanted? Manually measuring the results of a hashtag-based campaign can be almost impossible, but you can assess the outcomes much more easily when you use a tool to track social media metrics. Rather than having to do manual searches, you can reliably get UGC in your inbox, so you can thank the original creator and get permission to repost efficiently. When you use a dedicated tool to track branded hashtags, finding UGC becomes much simpler. Yet finding great UGC isn’t exactly easy, which means you could miss out on some great content. Sharing user-generated content (UGC) can be great for improving authenticity and building trust, which can win over customers and increase sales. You can also identify the most influential accounts tweeting about the topic to add context to the conversation and find thought leaders in the space. With a hashtag tracking tool, you can create feeds for trending key phrases, so you can get a big-picture view of the conversation. But if a key phrase is important to your business or your clients, then seeing it appear occasionally in your social media feeds isn’t enough. If your target audience can follow hashtags, so can your professional account. Hashtag research tools are designed to help you find the right key phrases for your posts, and they can also recommend related terms to increase your reach further. Yet finding hashtags that are both relevant and popular can be challenging-and using the wrong ones can lead to missed opportunities. Since users can search and follow hashtags on these and other platforms, using the right key phrases helps potential customers find your business more easily. Increase reach and visibilityĪdding trending hashtags to your Twitter and Instagram posts can be a great way to make your content more visible. Here are a few ways you can use hashtag tools to enhance your marketing efforts while working more efficiently. But searching hashtags manually tends to take a ton of time-and may not even give you the data you need. With the right hashtags, you can grow your business, build relationships, and keep an eye on competitors. Find out which hashtag tracking tools are best for your team and learn how they can streamline social media management tasks. And these hashtag tools can make that process easier.įrom free apps to premium platforms, these tools fit a range of budgets. Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals.
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